Assessing a business' sucess via its marketing

The following marketing related items can be used to assess a business' success.

• Return on advertising.
• Customer loyalty and retention.
• Brand awareness.
• Where and how they're marketing.
• Analysis of social media.
• Analytics of video and images.
• Web traffic.
• How much is spent on marketing.

It is important to note that marketing data may be misleading  It must be placed in the context of wider business activities and compared to previous years.