It is something unique that a business can do well, strategically.
Core competencies are based on three different things, and if they can answer the following questions, they are a core competency:
- How do they provide access to a wide range of markets?
- How does it provide consumer benefits?
- Is it difficult to imitate?
Criticisms of Core Competencies
- Businesses may outsource too many things, resulting in a loss of knowledge and skill.
- Businesses have to trust the outsourcers to produce high-quality products.
- Businesses lose some control over the business.
- Forces the business to avoid taking major risks.
- Outsourcing allows poor working practices.
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