Four common functional areas
• Marketing
• Operations
• Finance
• HR
(Human Resources)
Operations Management
• This
describes the activities, decisions and responsibilities of managing production
and delivery of products and services.
What do operations
managers/management do?
• Manage
the conversion of inputs into outputs (raw materials, capital, labour into the
final product or service).
• Good
vs Service
• Good
= physical
• Services
= Not physical
What decisions might operations management make or take?
• The
level of output (capacity/scale).
• Range
of products/Levels of customer service/How many different versions/The degree
of choice for the customer.
• How
best to provide the good or service (online, high street, both).
• How
much of the process should be managed through other providers (outsourcing)
(supply chain) (upstream vs downstream).
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